White gear icon centered on a yellow background.

Where hope is nurtured & light lifts the dreams you hold.

Emotional isolation remains the most overlooked struggle in infertility.

Existing mental health offerings focus on therapy, not connection.

Together we care for the human behind the word “patient.”

Text saying "YOU'RE NOT ALONE" with a yellow gear symbol replacing the "O" in "YOU'RE"

  • Arrangement of seven folded textured fabric pieces in shades of brown, yellow, peach, lavender, and white, layered on top of each other on a light marble surface.

    Navigating Loss & Infertility

    Healing, rebuilding confidence, and gentle preparation to try again.

    After loss, there’s a tender space between grief and readiness. SSU’s approach supports emotional recovery while guiding you toward renewed strength at your own pace.

    You’ll have a peer companion to help you process what’s happened, nurture trust in your body again, and prepare for the next steps in treatment.

  • Fingers with nail art designed to look like sunny side up eggs.

    Egg Retreival Cycle

    The egg retrieval phase asks a lot physically, mentally, and emotionally.

    SSU provides structure, calm, and connection during an often unpredictable stage of treatment.

    Our focus is helping you stay organized, emotionally anchored, and cared for while you move through this high-intensity part of your journey.

  • Abstract landscape painting with mountains, a lake, and fields in pastel colors.

    Transfer Cycle

    We help bring calm, trust, and emotional grounding during your transfer and two-week wait.

    This stage is where science meets surrender.

    SSU focuses on cultivating peace, patience, and connection as you prepare for and move through your embryo transfer.

    We focus less on control and more on quiet confidence, helping you navigate the hope and vulnerability that come with this deeply personal phase.

Testimonials

  • “No clue where I’d be without this amazing support system. The most significant part of this group is that it helps take away some of the immense isolation you feel on this journey. I have made friends from around the country and am forever grateful for the love and support through each and every step of the way. “

    Shannon

  • “ I am so incredibly grateful for Madison and the community she has created. SSU provides instant community in something that can feel so lonely. It’s pretty special to be so supported by a group of women you’ve never even seen in person. The passion and kindness of all the women- Madison’s especially- is so apparent and I feel lucky to have found this remarkable group of women help navigate the crazy rollercoaster that is infertility.”

    Anna

  • “ It’ s hard to put into words what Sunny Side Up means to me. This support group has been with me through IVF, pregnancy, postpartum, and now motherhood. They have understood me when no one else in my life could. I don’t think it’s an exaggeration to say that my son would not be here were it not for SSU. These women have given me their unwavering support and taught me to advocate for myself. The space that Madison has created feels completely safe and welcoming. I am eternally grateful for this space and I can’t imagine my journey without it.”

    Stacy